“Which tobacco brand is increasing its cigarette sales among youngsters?”
If you guessed Camel, you are correct. The use of Camel products has increased among teens ages 12-17 by 20% and 60% among young adults ages 18-25.Although Camel and Newport tobacco products have increased among these age groups, Marlboro is still the most popular.
Although the use of Camel tobacco products has increased, overall cigarette use among teens has decreased.
To decrease the use of Camel tobacco products the Food and Drug administration has advised a ban on menthol cigarettes, one of Camels most popular products. More than four in every five black teen smokers and over half of Hispanic teen’s smokers reportedly used menthol cigarettes.
Camel has been known for its advertising tactics, from cleverly naming their cigarettes after perfume, so that women would be more apt to buy them to giving away free Chap Stick and purses.
The government is taking a new approach to advertising in order to decrease the national smoking rate among teens and young adults. The government is now using explicit graphics of tobaccos devastating health consequences.