Binge In A Can

Alcoholic energy drinks were very popular before a spate of illnesses resulted in the FDA and other governmental entities having companies quit putting caffeine in their energy drinks. It was a good thing because just look at the size of a Four Loko compared to a regular energy drink such as "Steaz":

At 12.0% alcohol by volume, "Alcopops" such as Four Loko may no longer contain caffeine, but still are quite frankly a, "Binge in a can," in the sense that if you drink a whole Four Loko in one sitting there is no question you are going to get quite intoxicated. To give credit where credit is due, on the Four Loko website they make an effort to stress their product is for those 21 and over and should only be marketed as such in stores. Still, with the bright and colorful can designs is this really a beverage that a 30 year old would want to pick up or something much more appealing to youth?

Four Loko is an alcoholic beverage and like all alcohol the key is moderation and responsibility by those who are legally old enough to ingest it. Also, making the can not look like a fun new soda would probably help.